Microgaming recently announced that it has signed a deal with Triple Edge Studios.
This announcement was made on the first day of the ICE Totally Gaming exhibition in London and the new deal between the two companies locks Triple Edge into supplying Microgaming with exclusive content.
In a statement, Roger Raatgever, CEO for Microgaming, said
As the frontrunners in the industry our focus is always on what we can do next and exclusive content from independent global studios will play a huge part in delivering Microgaming's growth strategy this year. It is all about delivering content that is targeted; be it a segment of players or a specific market
Triple Edge Studios does not have a massive portfolio of online games like some of the other accomplished iGaming developers in the market but what the company does have is a unique set of online games. The company’s portfolio contains only four games as of now: Playboy Gold, Halloween, 108 Heroes, and Oink Country Love. All of them show off Triple Edge's approach to developing fun experiences for customers. Each product has dynamic mechanics that makes them unique, bringing enjoyment and the potential for a big jackpot. All of them can also function on multiple platforms – perfect for MicroGaming's future plans of expansion and growth.
The highlight of the deal is Triple Edge's Playboy Gold game. Developed under a licensing deal with the Playboy brand, this slot game delivers both enjoyment and eye candy. Featuring Playboy playmates Stephanie, Hiromi, Gia and Carly, along with hosts Raquel and Audry, players will appreciate seeing beautiful women while they chance the slots. It is also great fun, with six reels and ten rows. There are 100 possible play lines, ensuring a decent chance for anyone to win. The bonuses are also a big draw.
Microgaming is one of the leading online casino game developers in the world. The company has continued to expand its online gaming portfolio by signing exclusive gaming content deals with companies like Triple Edge Studios. The competition in the online gaming market is fierce and Microgaming has adopted a strategy of targeting a specific demographic or narrowing it down further and targeting a group of players whose interests are very specific.
This deal with Triple Edge Studios will allow Microgaming to release its first Playboy themed online slot and they will keep a close watch on the market’s response.